Global automotive giant, Tata Motors, has continued its association as Jamshedpur FC’s Official Automobile Partner for the upcoming Indian Super League (ISL) 2021-22 season. The association will see Jamshedpur FC promote India’s first sub-compact SUV, PUNCH. Tata Motors has a rich history of associations with various sports properties and brands across the
globe. The multi-national conglomerate has actively engaged with the biggest sporting events in India including the recently concluded Indian Premier League 2021. Tata Motors was a partner with Jamshedpur FC in the club’s debut season (2017-18) in the ISL as well. On continuing the association, Mr. Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors, said, “We are delighted to continue our association with Jamshedpur FC as the Official Automobile Partner in the upcoming Indian Super League campaign. We are excited to be able to showcase our newly launched SUV, Tata Punch to the passionate football-loving people of Jamshedpur and Jharkhand by forming synergies with one of the elite teams of Indian Football that is Jamshedpur FC. The city of Jamshedpur is the home of Tata Motors and are proud to be associated with the city’s own football club.” In the upcoming season of the ISL, the Jamshedpur FC kit will have the PUNCH logo on its match jersey sleeves. PUNCH will also be visible in-stadia during Jamshedpur FC’s home matches at the GMC Athletic Stadium Bambolim in Goa and will also engage on the Jamshedpur FC’s digital platforms. Jamshedpur FC’s Chief Executive Officer, Mr. Mukul Choudhari, was delighted to have Tata Motors continue the partnership, as he said, “We had a great partnership in the previous season, and we are glad to scale up efforts to make this association with Tata Motors bigger and better. To have a world-renowned brand like Tata Motors associating with us with the aim to develop football in India is a big motivator and we look forward to ‘Pack a PUNCH’ with their amazing new SUV being promoted in the upcoming season.”
Tata Motors recently introduced the PUNCH in its ‘New Forever’ range of SUVs. It is India’s first sub-compact SUV and the recipient of the much-coveted Global NCAP 5-star rating for adult occupant protection and 4-star rating for child occupant protection. With several industry-first features up its sleeves, the Tata PUNCH reinforces the four core pillars that define all Tata SUVs- Stunning Design, Versatile and Engaging Performance, Roomy and Spacious Interiors, and Absolute Safety. Available both in Manual (MT) and Automatic (AMT) transmission options, in 4 distinct personas with – Pure, Adventure, Accomplished and Creative, to cater to the varied lifestyle of its customers, the PUNCH is available for deliveries over 1000 Tata Motors showrooms nationwide, at a starting price of ₹ 5.49 Lakhs (ex-showroom Delhi).
About Jamshedpur Football Club
Jamshedpur Football Club was incorporated in 2017 and is a fully owned subsidiary of Tata Steel Limited. The club plays in the top tier of India’s football ecosystem, the Indian Super League (ISL) with the vision of producing top players for club and country and developing the community it works with.
Over the years, Jamshedpur FC has the highest average attendance in ISL since its inception in 2017 (Average of 20,508 in 3 seasons). Jamshedpur FC comes with a robust youth development, grassroots and coach education programme, where it has achieved massive success and engagement. The club has set up 9 football schools in
Jamshedpur with over 800 kids engaged and another 5000+ kids engaged via football festivals across the state of Jharkhand. The programme has also seen a collaborative effort with Tata Steel Foundation’s 25 Football Training Centres in the Kolhan Region of Jharkhand where over 2500 kids
are trained regularly. The club’s commitment to develop football in the region also included creating 200 coaches in the region via various coach education programmes.